“It’s through mistakes that you actually can grow. You have to get bad in order to get good.”— Paula Scher
Areas of Expertise
Print and digital design, collateral materials, concept creation, project management, quality control and inspection, brand management
Education:
BFA in Graphic Design from Savannah College of Art and Design
Experience
With LKF Marketing since 2024, in graphic design and production since 2022
Description of Duties
Even if she’s the third ‘Sarah’ we’ve added to our team, Sarah Lotz knows how to stand out! With a knack for executing production art and design, she ensures that every client project is meticulously crafted to perfection. Sarah writes detailed project specifications and quotes, manages vendors, and oversees project delivery, making sure that every final product meets the highest standards.
Sarah's dedication to her craft is evident in her constant pursuit of excellence. Driven by the passion of good design and its power to positively impact communities, she’s always putting her best foot forth when it comes to bringing our clients’ design visions to life.
Fun Facts
After living across the country for school and her first job, Sarah came back to her hometown of Kalamazoo in 2023 where she currently resides with her two beloved felines, Buddy and Pepper. An avid rock climber, reader, and traveler, Sarah has a passion for exploring new places and has visited 14 national parks so far.
Sarah's biggest pet peeve is when people spoil movies or books. Bad kerning keeps her up at night, a common nightmare faced by our designers. With her keen eye for detail and adventurous spirit, Sarah is ready to climb new heights and scale any design challenge that comes her way—just don’t spoil the ending for her!