KALAMAZOO, Mich.—Two new client-facing staff members recently joined LKF Marketing. New additions to the Kalamazoo-based agency include Shelly Claflin as an Account Manager and Jeff Schwartz as an Account Coordinator.
Claflin brings eight years of experience in marketing, business, and customer relations to the role. The Mattawan native earned a bachelor’s degree in Cultural Anthropology with a minor in Communications from Western Michigan University and previously worked as the Tour Manager at Bell’s Brewery.
Schwartz is originally from Holland and a 2017 graduate of the University of Michigan where he earned a bachelor’s degree in Economics. Prior to joining the agency, he worked as a freelance web developer and brings two years of experience to the agency.
Both new hires are responsible for assisting Account Executives in serving LKF’s diverse group of clients by interacting with clients; communicating project needs between the agency’s internal creative, web, and client services teams as well as vendors; and creating and managing content, reports, media, and other client assets.
“We are thrilled to have Shelly and Jeff join LKF Marketing,” said Heather Isch, President & Owner/CEO of LKF. “They both bring a unique set of new talents to support our clients and the client services team.”
In her free time, Claflin enjoys camping and working on her family’s “tiny house” project in the Leelanau Peninsula. Schwartz spends his time keeping up with sports—Michigan being his favorite team—and enjoying time with his family and dog.
These additions to the LKF team will assist LKF Marketing to serve its new and existing clients in the Midwest and beyond.
LKF Marketing is a full-service marketing communications agency located in downtown Kalamazoo. Since 1989, LKF has helped businesses and organizations achieve their marketing goals through strategic planning, results-driven creative execution, and communication tactics.
