KALAMAZOO, Mich. - The Academy of Interactive and Visual Arts (AIVA) recently awarded LKF Marketing a Davey Award. The 14th annual competition recognizes the top creative works from a range of firms and companies. More than 3,000 entrants worldwide submitted their projects for consideration.
LKF Marketing received a Silver Davey Award for an integrated campaign that was created for 633 Group. The submission included a logo, anthem video, website, print ad, theming, and signage in addition to other branding elements.
During the integrated campaign, LKF Marketing was tasked with developing branding that would not only engage users, but also set 633 Group apart as a new organization with an experienced staff.
"We are honored to be recognized for our work with this Davey Award," said Heather Isch, LKF Marketing's President and Owner. "The fact that we were entrusted with launching the brand for our friends at 633 Group was rewarding in itself. The Davey Award is icing on the cake."
Elizabeth Wright, Integrator at 633 Group, said, "From the beginning, Craig DeNooyer (633 Group's CEO) and I had a vision about how we wanted 633 Group to be portrayed. Working with LKF Marketing is fun and collaborative. The Davey Award is an affirmation of our work and LKF's commitment to producing successful projects."
Isch thanked partnering vendors Kal-Blue and Overneath Creative Collective for their contributions to the project.
LKF has served as 633 Group's marketing partner since 633's inception in May 2016.
The Davey Awards are judged by AIVA, an organization that consists of professionals from various fields within the visual arts community, including a range of acclaimed media, advertising, and marketing firms such as Disney, Microsoft, MTV, and Yahoo!
For more information regarding the Davey Awards, and to see the full winners list, visit www.daveyawards.com.
Pictured are Elizabeth Wright, Integrator at 633 Group, (left) with Heather Isch, Owner and President of LKF Marketing, and the Silver Davey Award.
LKF Marketing is a full-service marketing communications agency located in downtown Kalamazoo. Since 1989, LKF has helped businesses and organizations achieve their marketing goals through strategic planning, results-driven creative execution, and communication tactics.
