By Account Coordinator Lucy Wilde
A lot of businesses dive into content marketing headfirst, only to belly flop. They crank out blogs, try out a few videos, and then wonder why their leads aren’t pouring in.
Here’s the hard truth—if you’re only using one or two content types, you’re leaving money on the table!
Different Content for Different Stages
If you want your marketing efforts to provide the return you’re seeking, timing is everything. You must target your audience with the right content at the right time.
According to our friend Neil Patel at NP Digital, these three content marketing tactics stand at the front of the podium when it comes to closing deals:
- Case studies – Real success stories? Yes, please!
- White papers – For those who love a deep dive.
- Webinars – Because live Q&As build trust.
These aren’t just fancy marketing buzzwords. They work!
We’d know, because we’ve seen them work for our clients.
For example, you’re churning out endless blog posts hoping for sales and never getting a bite. You might be fishing with the wrong bait!
Awareness Versus Action
Now, we promise we aren’t here to throw shade at blogs. After all, blogs are chock full of SEO magic, which is crucial for driving traffic and boosting online visibility. The issue is that you might be serving up a great blog post to people who already love and own our product rather than to prospective customers in need of some gentle marketing nudges to convert.
Other awareness-driven tactics that work well include:
- Podcasts – People love to multitask.
- Infographics – Because visuals stick.
- Short-form videos – Hello, attention spans are shrinking!
These formats are great for getting eyeballs on your brand, but they won’t magically turn a curious browser into a loyal (and paying) client.
If your strategy stops at “brand awareness,” you’re basically hosting a party and forgetting to invite people to the VIP section where the real action happens.
Plan Your Strategy
Like with many things, diversification is key. Successful businesses don’t bet everything on one type of content.
They mix it up. Serve up blog posts to attract, white papers to educate, and case studies to seal the deal. Then, they sprinkle some engaging and memorable social media content on top to stay top of mind.
It’s all about guiding people through the journey and not leaving them stranded halfway.
LKF is Here to Help!
If your marketing isn’t working, it’s probably not because content doesn’t work—it’s likely that you haven’t found the right content marketing recipe for your needs and goals.
We'd love to perform an audit and identify the gaps in your strategy. Then, we can begin to create content that actually moves your prospects from “hmm, interesting” to “let’s do business!”
We can create a customized content plan that works for you. After all, Intelligent Marketing Solutions are kind of our thing! Contact us today!
