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LKF helped 633 Group create a logo to represent its new identity.

Having worked with members of the 633 Group team in a previous organization, LKF Marketing was excited to continue the partnership and help launch and design a new brand.

LKF created a meaningful and fresh logo to represent the property management and development firm. The use of bright green and gray speak to the company's new form as well as its long-standing roots in the Portage/Kalamazoo area. The circular shape and eclipse represent the full-circle service 633 Group offers to its clients and partners.

Collectively, the logo and other marketing pieces were awarded a Silver Davey Award in 2018.

Services Provided

Account service, competitive analysis, graphic design, vendor management

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633 Group Work

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  • 633 Group business cards
  • 633 Group core values
  • 633 Group logo
  • 633 Group entryway logo
  • 633 Group Staff Gallery
  • 633 Group truck graphics
  • 633 Group website
  • 633 Group Whisper Rock sign
  • 633 Group print ad
  • 633 Group anthem video

Identity Work

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