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LKF Marketing helped 633 Group create a logo to represent its new identity.

Having worked with members of the 633 Group team in a previous organization, LKF Marketing was excited to continue the partnership and help launch and design a new brand.

LKF created a meaningful and fresh logo to represent the property management and development firm. The use of bright green and gray speak to the company's new form as well as its long-standing roots in the Portage/Kalamazoo area. The circular shape and eclipse represent the full-circle service 633 Group offers to its clients and partners.

Collectively, the logo and other marketing pieces were awarded a Silver Davey Award in 2018.

Services Provided

Account service, competitive analysis, graphic design, vendor management

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633 Group Work

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  • 633 Group business cards - Print
  • 633 Group core values - Experience
  • 633 Group logo - Identity
  • 633 Group entryway logo - Experience
  • 633 Group Staff Gallery - Experience
  • 633 Group truck graphics - Experience
  • 633 Group website - Digital
  • 633 Group Whisper Rock sign - Experience
  • 633 Group print ad - Print
  • 633 Group anthem video - Experience

Identity Work

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  • 633 Group partial logo - Identity
  • City of Kalamazoo River's Edge logo - Identity
  • Elkhart Plastics logo - Identity
  • Envirologic Technologies logo - Identity
  • Fibers of Kalamazoo logo - Identity
  • Kehoe Martial Arts logo - Identity
  • KzooConnect logo - Identity
  • MCM logo - Identity
  • Miller-Davis Company logo - Identity
  • The Montessori School logo - Identity
  • Parchment School District logo - Identity
  • Premier Radiology logo - Identity
  • Treystar The Foundry logo - Identity
  • Trust Shield Insurance Group logo - Identity
  • United Kennel Club (UKC) logo - Identity