The Binger logo had been around since the company's founding in 1988.
In the 30+ years since, it had never seen an update, nor did the original logo files still exist.
To give the Binger brand a solid foundation as well as a web presence, we needed to have polished, organized logo files in formats that could be used across a variety of mediums. In doing this, we ended up creating a miniature style guide with updated brand colors as well as a new font on the tagline.
Once branding was established and we had the logo files we needed, Binger asked us to produce some collateral materials sporting its updated branding including updating invoice templates, business cards, and email signatures.
Services Provided
Account service, website development, copywriting, SEO, programming, project management