CATA depends on LKF for detailed and accurate route information updates.
LKF Marketing biannually updates and creates new, bus service schedules for all of CATA's fixed-route, curb-to-curb, Spec-Tran, and trolley routes.
As agency of record for CATA since 1994, one of our largest projects each year has been to create, maintain, refine, and update the print and web schedules provided to customers for each fixed-route, curb-to-curb, Spec-Tran, and trolley service.
CATA adjusts their travel times or makes changes in routing to any number of routes. As these changes happen, we step in to create new schedules or update existing to ensure any new information is presented to the customer in an easy to read and find format.
In October 2012, CATA approached LKF with redesigning the layout and look of the print schedules, with an eye toward reducing the size and cost. The schedules received a complete face-lift with color, layout, streamlined maps, and easy-to-find information.
Account service, copywriting, graphic design, vendor management