LKF helped EPI debut its new product line through a print ad campaign.
In order to promote its new line of proprietary Diesel Exhaust Fluid (DEF) tanks as well as its customized design capabilities, LKF Marketing created a print advertising campaign for Elkhart Plastics Inc. (EPI). The ads featured established EPI branding and photos of both custom and proprietary DEF tanks.
The message centered on EPI's ability to design and supply DEF tanks for a variety of vehicles and configurations from off-the-shelf standard tanks to one-of-a-kind designs. The tagline "Your Specifications. Our Molded Solutions." was used throughout the campaign.
Account service, competitive analysis, copywriting, graphic design, media buying