LKF assisted in providing an in-depth look at innovative manufactured parts.
FBN needed help marketing its cutting-edge parts and turned to LKF for assistance. In order to explain the company’s technically advanced parts in a straight-forward and eye-pleasing manner, LKF partnered with FBN to create product-specific tech sheets and coordinating email campaigns.
LKF produced tech sheets that highlighted the specific details and innovations associated with the parts that FBN manufactures. Each tech sheet features high-resolution renderings of an individual product accompanied by a corresponding HTML email that further promotes the part to FBN’s target audiences.
In the case of FBN’s Anti-Rotation Knives, LKF also designed a physical postcard that was sent to prospects. In addition to high-resolution images, the postcard includes quick facts regarding the knives’ capabilities.
Services Provided
Account service, content strategy, copywriting, experience design
