A series ads showcase Hastings' products and their safety benefits for users.
LKF created a series of full-page, full-color ads to highlight Hastings' products and the safety benefits they provide lineman in the field.
Print media is a main source of marketing used by Hastings and is tremendously effective for their industry. When LKF was first tasked with designing print ads, and placing media, for Hastings we knew we had to think outside the box. The combination of the always recognizable Hastings yellow paired with the consistent use of Hastings' tagline, "The Tools You Trust," made them very successful and recognizable.
Account service, copywriting, graphic design, media buying