LKF created dynamic trade show materials to create HECO brand recognition.
In an effort to integrate and align its external and internal marketing communications, doing an overhaul of HECO's trade show display materials became one of those steps.
Utilizing a branding road map and updated style guide, LKF created a cohesive trade show set-up that included table covers for both the traditional HECO brand as well as APOLLO, one of the company's sub-brands that encapsulates its predictive maintenance sector. We also added a backwall display, pull-up banners, flyers, and some table toppers to the mix.
Services Provided
Account service, copywriting, experience design, graphic design, vendor management
