LKF was challenged to update the KSO's annual Youth Concert Education booklet.
In mid-2018, the Kalamazoo Symphony Orchestra (KSO) turned to LKF for help creating its Youth Concert 2019 education booklet. Created each year, these booklets are built around specific themes. Find Your Voice is the Kalamazoo Symphony Orchestra's 2019 Youth Concert. The program highlights a variety of composers from several different backgrounds and time periods. Educators use the booklets to teach students about selected artists and their inspiration while encouraging them to find their own creative voices.
The design and format of previous Youth Concert Booklets struggled to capture the artistry often associated with the KSO. LKF overhauled the previous format of the booklet from cover to cover to create a cleaner and more colorful product that the KSO is proud to share with educators.
Specific care was taken to develop a format which can be easily updated each year to incorporate new themes and teacher curriculum while maintaining a consistent brand and organization.
Account service, copywriting, event planning, graphic design, vendor management