We crafted a 3-month, multi-channel campaign for KMI covering the Kalamazoo area
While construction and commercial service work has been KMI's traditional bread and butter, it was interested in dipping its toes in the residential market.
To jumpstart this expansion, the LKF team crafted and executed an intensive three-month campaign designed to saturate certain zip codes in the Kalamazoo area. We deployed a multi-channel strategy, featuring dynamic online ads, eye-catching direct mail and print ads, a Spotify ad, and a captivating TV commercial.
This comprehensive, high-energy campaign ensured KMI's brand was everywhere, driving visibility and engagement among an extremely competitive market and setting the stage for growth in the residential sector.
Services Provided
Account service, creative concept, copywriting, graphic design, media buying, vendor management, project management
