LKF created a launch card and event to introduce KzooConnect to the community.
KzooConnect is a blog, website, and social media campaign dedicated to celebrating and sharing all the aspects that make Kalamazoo a great place to live, work, and play. In addition to spreading good news and reasons to love Kalamazoo to local and far-flung Kalamazoo fans, KzooConnect is designed to strengthen the area's talent pool by highlighting what makes young professionals stay in or return to Kalamazoo. To date, the blog has nearly 300 subscribers.
Area stakeholders, recipients of The Kalamazoo Promise, and media were invited to an event created for the sole purpose of unveiling KzooConnect. During the event, attendees were given cards with the names of Kalamazoo Public School graduates utilizing the scholarship and were asked to connect with and help the students stay plugged in, find jobs, etc. It was a great event with food, entertainment, and networking.
Account service, copywriting, event planning, experience design, graphic design, public relations, vendor management