LKF created an engaging name and logo for KzooConnect.
Recognizing that the project's name had to succinctly reference Kalamazoo and invite the audience to return and/or stay in the area, the name KzooConnect was selected. Including the shortened nickname for the city lent an air of hometown support and familiarity; the addition of connect plays on the project's desire to reach out to young professionals and help them to consider Kalamazoo as an enticing place to live during and beyond college.
In the same manner, the logo needed to convey a sense of engagement, shared experiences, and value. As such, LKF created a logo resembling a Wi-Fi symbol. In addition to implying a connection, the airwaves represent the opportunity and resources radiating from our fair city for people of all ages.
Account service, competitive analysis, copywriting, graphic design