Expanding Housing Access Requires a Strong Virtual Presence.
Motivated to create stability for individuals and families who wish to improve their quality of life, the LIFT Foundation (LIFT) expands housing access for Kalamazoo’s vulnerable residents. After beginning to repurpose the former Knights Inn Motel into LodgeHouse, an affordable housing property, LIFT needed a website that had the ability to collect donations and update the community on progress.
The nonprofit’s existing site could not support a donation portal and needed a refresh. That’s when LIFT turned to LKF Marketing to create an updated website showcasing LIFT’s mission and capable of securely accepting and tracking donations for the LodgeHouse project.
Using our McConimore® theme, LKF crafted a website that speaks to the work that LIFT does as an organization. The site features an organized layout, pages that introduce board members and partner organizations, a detailed property list, and a plugin that receives and tracks donations.
Donations are still being collected towards the fundraising goal and efforts to complete LodgeHouse.
Services Provided
Account service, hosting, programming, public relations, search engine optimization, strategic planning, usability and accessibility analysis, website architecture planning, website maintenance and reporting
