Relationship-Driven Marketing & Mechanical Work
Originally known as Mall City Mechanical, the company now known as MCM was referred to LKF Marketing in 2014.
At the time, the company was experiencing brand confusion as a number of other "Mall City" monikers were also reflecting Kalamazoo's nickname of "Mall City." As a result of similarly named businesses and internal growth extending to Grand Rapids, the name needed a refresh.
Marketing materials, the website, collateral and sales pieces, and more also needed a new look.
We continue to work with MCM, providing web maintenance, business card reprints, and other marketing services on an as-needed basis.
Account service, competitive analysis, copywriting, experience design, graphic design, hosting, programming, search engine optimization, social media management, strategic planning, usability and accessibility analysis, vendor management, website architecture planning, website maintenance and reporting