Bringing Michigan to the World
In 2016, the Michigan Department of Agriculture and Rural Development (MDARD) commissioned a set of research reports on export markets. These reports shared data vital to companies interested in taking their products to an international market by defining the top countries and unique opportunities for each type of product. LKF assisted with this by creating a simple yet powerful website that allowed users to register for and download these critical reports.
LKF created a second iteration of the site after additional funding was secured by MDARD. This site illustrated the program’s offerings in an interactive and easy-to-update manner and helped connect buyers and sellers of Michigan-made agriculture and food products. Additionally, the site featured custom tools in the backend that allowed staff to be efficient and effective in their planning and communications.
With the website completed, LKF went on to work on a brochure, pull-up banners, and other deliverables that set MIAgExport apart as a top resource for information on Michigan exports.
Services Provided
Account service, copywriting, graphic design, hosting, programming, search engine optimization, usability and accessibility analysis, website architecture planning, vendor management
