Made, Grown, and Marketed in Michigan
LKF Marketing has served as the agency of record for the Michigan Department of Agriculture and Rural Development (MDARD) since 2000.
We've worked with a number of departments over the years and on a variety of projects. From photo shoots promoting Michigan Wines to promotional materials educating the public about bovine TB, we've worked extensively to help MDARD promote Michigan's resources and unique offerings while educating audiences around the state, throughout the United States, and all over the world about safety and the economic impact Michigan food and agriculture provides.
Account service, competitive analysis, content strategy, copywriting, experience design, graphic design, hosting, media buying, online ads planning and monitoring, photography, programming, public relations, search engine optimization, strategic planning, usability and accessibility analysis, vendor management, videography, website architecture planning, website maintenance and reporting