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LKF created piece to educate consumers about specialty crops grown in Michigan.

LKF worked with the Michigan Department of Agriculture & Rural Development (MDARD) to create an engaging and fun, yet informative, piece to educate consumers about the wide variety and economic impact of specialty crops grown in Michigan.

Agriculture in Michigan is $90+ billion industry. MDARD is responsible for continuing to build and strengthen Michigan's food and agriculture industry and views consumer education as one way to do this.

LKF designed each crop page in the brochure to feature colorful, crisp imagery of the crop, along with a brief description of the crop's impact on Michigan's economy.

The piece has been a successful educational piece for MDARD, and continues to be updated as statistics change.

Services Provided

Account service, copywriting, graphic design, vendor management

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Michigan Department of Agriculture & Rural Development Work

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  • MDARD Michigan Wines Wine & Cider Festival materials - Print
  • MDARD Michigan Wines Wine & Cider Festival Materials - Print
  • MDARD Michigan Wines poster - Print
  • MDARD Michigan Wines vintage brochure - Print
  • MDARD Agriculture Industry brochure - Print
  • MDARD Agriculture Industry Report English and Chinese - Print
  • MDARD Facts & Figures brochure - Print
  • MDARD International Marketing Program trade show banners - Experience
  • MDARD MIAgExport mini banner - Experience
  • MDARD MiAGExport website - Digital

Print Work

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  • 633 Group business cards - Print
  • CATA print ads - Print
  • City of Portage Parks print ads - Print
  • Elkhart Plastics print ads - Print
  • Envirologic Technologies infographic - Print
  • Fibers of Kalamazoo brochure - Print
  • Glen Dimplex Thermal Solutions capabilities brochure - Print
  • Hastings print ads - Print
  • Kalamazoo River Watershed Counsel infographic - Print
  • Kalamazoo Symphony Orchestra youth booklet - Print
  • MCM capabilities brochure - Print
  • MDARD Agriculture Industry Report English and Chinese - Print
  • MDARD Michigan Wines poster - Print
  • Miller-Davis Company print ads - Print
  • The Montessori School brochure - Print
  • Mulder's Landscape Supplies print ad - Print
  • Premier Radiology folder - Print
  • Treystar The Foundry info cards - Print
  • Trust Shield Insurance Group employee directory - Print
  • Wenke Greenhouses spring brochure - Print