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LKF created a logo and materials for the first Michigan Wine and Cider Festival.

When Michigan Wines decided to create a new event to promote Michigan winery and cideries, they asked LKF to help establish branding that would attract the desired target audience.

Since the event included cider as well as wine offerings from around the state, we wanted to come up with a logo that didn't favor one type of drink over the other. Instead, we decided to incorporate the event's location - Detroit's Eastern Market, a well-known farmer's market atmosphere. The final logo is rustic, yet modern and features a barn-style image that echoes the facility's architecture.

LKF then developed associated materials such as a trade flyer, drink tickets, event signage, a program, Facebook ads, and more. Each of these pieces included the logo and expanded on its aesthetics to create a cohesive marketing effort as well as established a welcoming and informative atmosphere for festival participants and attendees.

The event was well attended by wine and cider producers from around the state and several hundred ticketholders.

Services Provided

Account service, copywriting, graphic design, vendor management

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Michigan Department of Agriculture & Rural Development Work

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  • MDARD Michigan Wines Wine & Cider Festival materials
  • MDARD Michigan Wines Wine & Cider Festival Materials
  • MDARD Michigan Wines poster
  • MDARD Michigan Wines vintage brochure
  • MDARD Agriculture Industry brochure
  • MDARD Agriculture Industry Report English and Chinese
  • MDARD Facts & Figures brochure
  • MDARD International Marketing Program trade show banners
  • MDARD MIAgExport mini banner
  • MDARD MiAGExport website
  • Michigan craft beverage macbook1400x1000
  • Michigan craft beverage logo1400x1400

Print Work

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  • 633 Group business cards
  • CATA print ads
  • City of Portage Parks print ads
  • Elkhart Plastics print ads
  • Envirologic Technologies infographic
  • Fibers of Kalamazoo brochure
  • Glen Dimplex Thermal Solutions capabilities brochure
  • Hastings print ads
  • Kalamazoo River Watershed Counsel infographic
  • Kalamazoo Symphony Orchestra youth booklet
  • MCM capabilities brochure
  • MDARD Agriculture Industry Report English and Chinese
  • MDARD Michigan Wines poster
  • Miller-Davis Company print ads
  • The Montessori School brochure
  • Mulder's Landscape Supplies print ad
  • Premier Radiology folder
  • Treystar The Foundry info cards
  • Trust Shield Insurance Group employee directory
  • Wenke Greenhouses spring brochure