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LKF answered the challenge to update and modernize michiganwines.com.

Michigan Wines is the official website of Michigan's Wine Industry. Overseen by The Michigan Craft Beverage Council, the site provides for research, education, and the promotion of the Michigan wine grape and wine industry, to stimulate economic development through value-added, sustainable agriculture. As a part of this task, it became evident that a user-friendly upgrade to their website was in order.

Starting with a baseline of research and a review of current trends and analytics, LKF worked to develop a plan for the new website that hinged on two major improvements: (1) making the site responsive for the multi-device world we now live in, and (2) creating a user-friendly search interface for users to find wineries and plan out a trip to visit the wineries.

The new site launched in April of 2013 and has a host of new features and benefits. In addition to being completely responsive (meaning that it displays nicely on a variety of devices from tablets to smartphones to desktops), it also has e-commerce integration for users to purchase Vintage Michigan memberships, a customized winery tour search/planning interface with Google Maps, a sophisticated back-end content management system, a comprehensive events calendar, and much more.

Services Provided

Account service, copywriting, graphic design, hosting, photography, programming, search engine optimization, strategic planning, usability and accessibility analysis, website architecture planning, website maintenance and reporting

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Michigan Department of Agriculture & Rural Development Work

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  • MDARD Michigan Wines Wine & Cider Festival materials
  • MDARD Michigan Wines Wine & Cider Festival Materials
  • MDARD Michigan Wines poster
  • MDARD Michigan Wines vintage brochure
  • MDARD Agriculture Industry brochure
  • MDARD Agriculture Industry Report English and Chinese
  • MDARD Facts & Figures brochure
  • MDARD International Marketing Program trade show banners
  • MDARD MIAgExport mini banner
  • MDARD MiAGExport website

Digital Work

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  • 633 Group website
  • Envirologic Technologies website
  • Fibers of Kalamazoo website
  • Glen Dimplex Thermal Solutions app screenshot
  • Hastings website
  • Kehoe Martial Arts website
  • KzooConnect website
  • MCM website
  • MDARD MIAgExport website
  • MDARD Michigan Wines website
  • The Montessori School website
  • Mulder's Landscape Supplies website
  • Parchment School District website
  • Peregrine Company website
  • Premier Radiology website
  • Trust Shield Insurance Group website
  • Welsh & Associates website