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Local ads gain brand awareness and building recognition for Miller-Davis.

When LKF began working with Miller-Davis Company we began to understand just how many buildings were constructed by the 100+ year old company. Surely, it is not top of mind to many people living and working in Southwest Michigan just how much of the area was built by this reputable company. In addition, Miller-Davis was seen as outdated by many.

LKF chose to use print media ads as part of the marketing strategy to rectify these problems. Following updated identity, the ads began. Featuring the latest and/or most recognizable buildings in Kalamazoo, the ads showcased the capabilities and client list of the company with the headline, "We Built That."

Services Provided

Account service, competitive analysis, copywriting, graphic design, media buying

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Miller-Davis Company Work

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  • Miller-Davis Company logo - Identity
  • Miller-Davis Company outdoor ads - Print
  • Miller-Davis Company print ads - Print

Print Work

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  • 633 Group business cards - Print
  • CATA print ads - Print
  • City of Portage Parks print ads - Print
  • Elkhart Plastics print ads - Print
  • Envirologic Technologies infographic - Print
  • Fibers of Kalamazoo brochure - Print
  • Glen Dimplex Thermal Solutions capabilities brochure - Print
  • Hastings print ads - Print
  • Kalamazoo River Watershed Counsel infographic - Print
  • Kalamazoo Symphony Orchestra youth booklet - Print
  • MCM capabilities brochure - Print
  • MDARD Agriculture Industry Report English and Chinese - Print
  • MDARD Michigan Wines poster - Print
  • Miller-Davis Company print ads - Print
  • The Montessori School brochure - Print
  • Mulder's Landscape Supplies print ad - Print
  • Premier Radiology folder - Print
  • Treystar The Foundry info cards - Print
  • Trust Shield Insurance Group employee directory - Print
  • Wenke Greenhouses spring brochure - Print