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Print ads target new homeowners and gardening enthusiasts.

Beginning in early spring, LKF worked with Mulder's to create and launch a print ad campaign. An extension of branding found in outdoor advertising, the website, and brochures created for Mulder's, the print ads ran through late summer.

Publications were selected based on geographical coverage area as well as reader demographics and interests with specific attention paid to audiences who may have recently bought a home or moved into the area, home and garden publications, and women.

Typically sized to a full-page, the ads were printed in full color and included valuable coupons. The imagery within the ads matches that of the billboards up during that month and progress throughout the season, starting with dirt and ending with a finished landscape.

Mulder's has reported a strong response from the ads and is tracking the specific coupon utilization in-house.

Services Provided

Account service, competitive analysis, copywriting, graphic design, media buying, vendor management

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Mulder's Landscape Supplies, Inc. Work

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  • Mulder's Landscape Supplies print ads - Print
  • Mulder's Landscape Supplies print ad - Print
  • Mulder's Landscape Supplies brochure  - Print
  • Mulder's Landscape Supplies brochure - Print
  • Mulder's Landscape Supplies outdoor ads - Print
  • Mulder's Landscape Supplies website - Digital

Print Work

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  • 633 Group business cards - Print
  • CATA print ads - Print
  • City of Portage Parks print ads - Print
  • Elkhart Plastics print ads - Print
  • Envirologic Technologies infographic - Print
  • Fibers of Kalamazoo brochure - Print
  • Glen Dimplex Thermal Solutions capabilities brochure - Print
  • Hastings print ads - Print
  • Kalamazoo River Watershed Counsel infographic - Print
  • Kalamazoo Symphony Orchestra youth booklet - Print
  • MCM capabilities brochure - Print
  • MDARD Agriculture Industry Report English and Chinese - Print
  • MDARD Michigan Wines poster - Print
  • Miller-Davis Company print ads - Print
  • The Montessori School brochure - Print
  • Mulder's Landscape Supplies print ad - Print
  • Premier Radiology folder - Print
  • Treystar The Foundry info cards - Print
  • Trust Shield Insurance Group employee directory - Print
  • Wenke Greenhouses spring brochure - Print