LKF worked with TMS to create an updated and illustrative logo for the school.
With campuses in Kalamazoo and Richland, The Montessori School appeals to families with children in preschool through elementary school. LKF was recruited to update the school's logo in 2014 in order to reach a larger number of the school's target audience and anchor the school's branding efforts.
The revised logo is simple, yet symbolic. Incorporating the image of a book open and ready to be explored, the logo builds upon the teachings of Maria Montessori and the method's desire to foster a lifetime love of learning.
Account service, competitive analysis, copywriting, graphic design