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LKF partnered with Treystar to name and promote The Foundry project.

Treystar sought our help to name and create a brand identity for The Foundry long before the project was publicly announced. LKF helped Treystar create a name, logo, and tagline for The Foundry for unveiling at an invite-only groundbreaking ceremony.

A nod to the property's former use as a metal foundry, the logo includes an anvil. The imagery also lends itself to the property's capacity to be molded into a reimagined form with a variety of uses.

With this exciting development, Treystar and its partners invite organizations and businesses to "Lose the Office. Find your Space." As the official tagline for The Foundry, the phrase emphasizes Treystar's desire to create a workspace that is a departure from a traditional office in order to create a sense of community, inspire collaboration, and incubate shared success.

Services Provided

Account service, competitive analysis, copywriting, graphic design, strategic planning, vendor management

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Treystar Work

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  • Treystar The Foundry groundbreaking - Experience
  • Treystar The Foundry groundbreaking - Experience
  • Treystar The Foundry groundbreaking - Experience
  • Treystar The Foundry info cards - Print
  • Treystar The Foundry logo - Identity
  • Treystar The Foundry logo - Identity
  • Treystar The Foundry public relations - Experience
  • Treystar The Foundry shirts - Experience
  • Treystar The Foundry shirts - Experience

Identity Work

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  • 633 Group partial logo - Identity
  • City of Kalamazoo River's Edge logo - Identity
  • Elkhart Plastics logo - Identity
  • Envirologic Technologies logo - Identity
  • Fibers of Kalamazoo logo - Identity
  • Kehoe Martial Arts logo - Identity
  • KzooConnect logo - Identity
  • MCM logo - Identity
  • Miller-Davis Company logo - Identity
  • The Montessori School logo - Identity
  • Parchment School District logo - Identity
  • Premier Radiology logo - Identity
  • Treystar The Foundry logo - Identity
  • Trust Shield Insurance Group logo - Identity
  • United Kennel Club (UKC) logo - Identity