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A New Look and Name Backed by Insurance Expertise

In early 2017, Ayres-Rice Insurance Group was referred to LKF Marketing. The primary purpose was to discuss an upcoming reorganization within the company. Once Ayres-Rice Insurance Group split into two organizations, LKF was tasked with rebranding one of them and creating all the tools in their marketing arsenal from scratch.

Following the rebranding, the team became known as Trust Shield Insurance Group (Trust Shield). With a new name came a new logo, color scheme, and much, much more.

Once the strategic direction was in place, LKF moved quickly to develop Trust Shield’s 24/7 salesperson - its online presence.

In the midst of website development, LKF also worked on other marketing pieces for Trust Shield Insurance Group. These items include business cards, letterhead, envelopes, an employee directory, signage, binders, ads, brochures, postcards, photography, proposal templates, launch party planning, and more.

Services Provided

Account service, competitive analysis, copywriting, graphic design, media buying, online ads planning and monitoring, photography, programming, public relations, search engine optimization, strategic planning, usability and accessibility analysis, vendor management, website architecture planning, website maintenance and reporting

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