LKF transformed Trust Shield's quarterly newsletter to reflect its new brand.
As a fixture of its customer offerings, Trust Shield Insurance Group (Trust Shield) looked to LKF for help in transforming its newsletter after launching its new brand identity. Distributed quarterly to clients and contacts, the newsletter contains helpful insurance insights designed to appeal to a wide variety of policyholders.
Matching the agency's new look, the newsletter mixes general information with employee- and location-specific highlights. While serving as a helpful touch point and reminder to current clients, the newsletter also demonstrates to prospective clients that Trust Shield goes beyond selling insurance to provide peace of mind, expert guidance, and superior customer service before, during, and after a claim.
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Account service, copywriting, graphic design, vendor management
