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LKF helped the company re-establish itself on the web as a new brand.

In early 2017, Ayres-Rice Insurance Group was referred to LKF Marketing for rebranding efforts. The team became known as Trust Shield Insurance Group (Trust Shield) and LKF was tasked with rebranding the company and creating all the tools in their marketing arsenal from scratch including a website.

Serving as a 24/7 salesperson, the website is a clean and informative adaptation of the customer-focused organization. The header that is shown universally on the site focuses on the main actions user may wish to take, including contacting Trust Shield, making a claim, paying a bill, or searching the site. With user experience and search engine optimization at the forefront during the planning phase, LKF organized the site by its four offering groups. Each section contains details about each specific coverage offered, what it entails, and who is covered.

Services Provided

Account service, competitive analysis, copywriting, graphic design, hosting, photography, programming, search engine optimization, strategic planning, usability and accessibility analysis, website architecture planning, website maintenance and reporting

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Trust Shield Insurance Group Work

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  • Trust Shield Insurance Group collateral materials
  • Trust Shield Insurance Group employee directory
  • Trust Shield Insurance Group folder
  • Trust Shield Insurance Group logo
  • Trust Shield Insurance Group newsletter
  • Trust Shield Insurance Group website

Digital Work

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  • City of Kalamazoo Protect Your Water website
  • Envirologic Technologies website
  • Fibers of Kalamazoo website
  • Glen Dimplex Thermal Solutions app screenshot
  • Hastings website
  • Kehoe Martial Arts website
  • KzooConnect website
  • MCM website
  • MDARD MIAgExport website
  • MDARD Michigan Wines website
  • The Montessori School website
  • Mulder's Landscape Supplies website
  • Parchment School District website
  • Peregrine Company website
  • Premier Radiology website
  • Trust Shield Insurance Group website
  • Welsh & Associates website