Making housing resources accessible required website expertise.
In partnership with the Southcentral Michigan Plan Council, the W.E. Upjohn Institute for Employment Research (the Institute) developed a housing toolkit that helps planning commissions, citizen groups, and other governmental entities have access to a variety of information, best practices, and other tools related to improving housing opportunities.
Wanting the toolkit to be accessible to stakeholder groups, the Institute hired LKF Marketing to help establish the Plan 4 Housing brand name, logo, and color palette. Once these pieces were in place, LKF went to work on a website.
Revolving around the theme of building a house from the ground up, Plan 4 Housing’s website draws from the organization’s four planning steps: Align, Design, Empower, and Measure. The site also features a variety of custom tools.
These tools include a best practices database, a resources database, a feasibility map that shows how housing policy interventions might impact development feasibility in southwest Michigan, and housing guides that a region can customize to use in their own communities.
In December 2020, the Plan 4 Housing website officially launched.
Services Provided
Account service, content strategy, copywriting, experience design, graphic design, programming, search engine optimization, strategic planning, usability and accessibility analysis, website architecture planning
