KALAMAZOO, Mich.—LKF Marketing recently expanded adding two new Account Coordinator positions and welcoming Megan de Varona and Vinny Short to the agency.
In these roles, de Varona and Short assist Account Executives and Account Managers with project management and client services, including content writing and editing, client interaction, and analytics reporting.
de Varona is originally from Grand Ledge, Michigan, and earned her Bachelor of Business Administration from Saint Mary’s College in Notre Dame. She brings approximately four years of marketing experience and a background in digital marketing, brand development, and social media management to LKF.
Short is Paw Paw, Michigan, native. He earned a Bachelor of Science in Public Relations from Ferris State University and brings two years of customer service experience to the team.
“We’re pleased to welcome Megan and Vinny to LKF Marketing as our newest account coordinators and expand our team,” said Martha Nicholson, Client Services Director. “Megan brings several years of marketing experience in digital marketing, brand development, and social media, while Vinny brings a customer service background along with experience in public relations and event planning and programming. Their complementary perspectives will help us support our clients as our agency grows.”
Outside of work, de Varona enjoys traveling, shopping, baking, and spending time with family and friends. A lifelong dancer, she spent 19 years pursuing her passion for dance and served as president and captain of her college dance team.
Short enjoys exercising, watching comedy and horror shows and movies, reading autobiographies, and listening to music and podcasts. His love of music and promotional activities includes serving as Programming Coordinator and later President for Entertainment Unlimited, the student-led campus programming board at Ferris State University, and serving as a publishing intern and tour assistant in Nashville.
To meet the needs of LKF’s growing client base, de Varona and Short help the agency serve its new and existing clients in the Midwest and beyond.
