News
Looking for the latest news from LKF Marketing?
Well, you’ve found it! Below you’ll find Industry Insights and press releases from LKF Marketing co-mingled! Dive in to get to know us a bit better and contact us to learn more.
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Bonnie Pfingst Joins LKF Marketing as Graphic Designer
KALAMAZOO, Mich.—LKF Marketing recently welcomed Bonnie Pfingst to the role of Graphic Designer. She brings over 25 years of graphic design experience to the full-service marketing agency. As Graphic Designer, Pfingst’s duties include executing design for print, digital, and web projects while maintaining client brand standards. A native of Edwardsburg, Pfingst earned a Bachelor of…
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LKF Marketing Promotes Ally Cole to Account Manager
KALAMAZOO, Mich.—LKF Marketing (LKF) recently promoted Ally Cole to the role of Account Manager. Cole joined the agency in August 2023 as Social Media Coordinator and began managing client social media platforms, drafting and posting content, and reporting on performance and analytics. She then transitioned to the role of Account Coordinator, taking on additional duties…
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Paid Media Works Better When It’s Not DIY
By Client Services Director & Media Planner Martha Nicholson and Account Coordinator Hailey Hornberger Paid media has never been more complex. More channels. More data. More pressure to prove results. And somehow… less patience for getting it wrong. For many organizations, the instinct is to bring media planning and buying in-house or go straight to…
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Fresh Beginnings: A Note From Our CEO
By CEO & President Heather Isch Each year, January invites a fresh outlook. It is a season for do-overs and new beginnings. However, in our eagerness to move forward, we sometimes forget to take a few minutes to consider what we actually accomplished in the prior year professionally, personally, and spiritually. We are so driven to…
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Molly Wiegand Joins LKF Marketing as Graphic Designer
KALAMAZOO, Mich.—LKF Marketing recently welcomed Molly Wiegand to the role of Graphic Designer. She brings ten years of graphic design experience to the full-service marketing agency. As Graphic Designer, Wiegand’s duties include executing design for print, digital, and web projects while maintaining client brand standards. A native of Richland, Wiegand earned a Bachelor of Fine…
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Leo Brisita Joins LKF Marketing as Account Manager
KALAMAZOO, Mich.—LKF Marketing recently welcomed Leo Brisita to the role of Account Manager. He brings five years of marketing experience to the full-service marketing agency. As an Account Manager, Brisita’s duties include assisting account executives with project management, analytics reporting, project proposals, and other client services. A native of Holland, Brisita earned a Bachelor of…
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Ghosts in the Machine? Not on Our Watch.
By Web Developer & Security Officer Jeremy Conley When you land on a website, what you see is only half the story. Sleek layouts, smooth navigation, sharp branding—all of that is important. But what most people never see is the hidden work that keeps a site alive and well. And since it’s October, let’s call it…
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Sydney Pellerito Joins LKF Marketing as Account Coordinator
KALAMAZOO, Mich.—LKF Marketing recently welcomed Sydney Pellerito to the role of Account Coordinator. In this role, Pellerito assists Account Executives and Account Managers with project management and client services, including content writing and editing, client interaction, and analytics reporting. A 2019 graduate of Western Michigan University, Pellerito earned a bachelor’s degree in public relations. Before…
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All Our Feels About AI (and How We’re Using it as Marketers)
By Vice President & Integrator Sarah Morgan and Account Manager & Statistic Analysis Reporting Specialist Jeff Schwartz AI is having a moment, and by “moment,” we mean it’s barreling through industries like the internet did in the early 2000s. From content and image generation to predictive analytics and writing your out-of-office email (shoutout to the robots who love…
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Austin Schuster Joins LKF Marketing as Videographer
KALAMAZOO, Mich.—LKF Marketing recently welcomed Austin Schuster to the role of Videographer. In this role, Schuster is responsible for shooting and editing video projects, designing to client brand standards, and creating and maintaining various digital assets. A 2014 graduate of Ball State University, Schuster earned a bachelor’s degree in telecommunications. Bringing eight years of experience,…
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LKF Marketing Names Sarah Morgan Vice President, Integrator
KALAMAZOO, Mich.—After 22 years with the 36-year-old agency, LKF Marketing (LKF) promoted Sarah Morgan to the role of Vice President and Integrator. She has also become a minority partner alongside owner Heather Isch, who purchased the agency in 2015. Morgan joined the agency in 2003 as an Account Coordinator. Most recently, she served as Operations…
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Why Content Marketing Might Not be the Best Solution for Your Business
By Account Coordinator Lucy Wilde A lot of businesses dive into content marketing headfirst, only to belly flop. They crank out blogs, try out a few videos, and then wonder why their leads aren’t pouring in. Here’s the hard truth—if you’re only using one or two content types, you’re leaving money on the table! Different Content…
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LKF Marketing Named One of Michigan’s 50 Companies to Watch
KALAMAZOO, Mich.—Michigan Celebrates Small Business named LKF Marketing among its 2025 recipients of the Michigan 50 Companies to Watch Award. Based in Kalamazoo, Michigan since its founding in 1989, the full-service marketing agency will be acknowledged at the 21st annual Michigan Celebrates Small Business Gala on April 22 in East Lansing. “We are proud to be named…
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New Year’s Resolutions & How EOS Helps Us Get There
By CEO/President Heather Isch January is a time for fresh starts and big dreams. Many of us set New Year’s resolutions, aiming to change our lives for the better. Yet, according to research, less than 9% of people stick to their resolutions, with most falling off track by mid-February. It’s not surprising; resolutions often lack the structure…
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LKF Marketing Promotes Jeff Schwartz to Account Manager
KALAMAZOO, Mich.—LKF Marketing (LKF) recently promoted Jeff Schwartz to the role of Account Manager. Schwartz joined the agency in December 2022 as an Account Coordinator with the responsibilities of building client relationships, managing project tasks, conducting research, providing assistance to Account Executives and Account Managers, and other related activities. The promotion to Account Manager marks…
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We’ve Been Silo-Free Since ’89 and it’s Made All the Difference!
By Martha Nicholson As we wrap up our 35th-anniversary celebration, we reflect on a marketing world that’s evolving faster than ever. Yet through it all, LKF Marketing’s core values stand the test of time—Be Honest, Have Fun, Be Smart, Do Whatever It Takes, and Contribute to Family. These have been our compass, guiding us and our clients through changing trends and driving…
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LKF Marketing Promotes Heather Sagers to Operations Manager
KALAMAZOO, Mich.—LKF Marketing recently promoted Heather Sagers to the role of Operations Manager. Sagers joined the agency in April 2022 as Office Manager with the responsibilities of overseeing day-to-day administrative operations, managing office supplies, coordinating meetings and events, handling correspondence, and ensuring the smooth functioning of office activities. The promotion to Operations Manager is a…
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Content Marketing – and Content Marketers Themselves – have Evolved Since 2010
By Sara Ramaker What was your go-to outfit in 2010 and, more importantly, what did you post about on social media back then? If you’re not cringing in self-reflection, allow me to humiliate myself for the sake of professional soul-bearing. While I don’t know the answer to those questions, I am happy to report that my…
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Hailey Hornberger Joins LKF Marketing as Account Coordinator
KALAMAZOO, Mich.—LKF Marketing recently welcomed Hailey Hornberger to the role of Account Coordinator. In this role, Hornberger assists Account Executives and Account Managers with project management and client services including content writing and editing, client interaction, and analytics reporting. A 2024 graduate of Western Michigan University, Hornberger earned a bachelor’s degree in marketing. Before joining…
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LKF Marketing and Web Development: From Simple Beginnings to Cutting-Edge Innovations
By Lisa Moore and Sarah Morgan When celebrating a milestone such as 35 years in business, it gets you looking back at how far you’ve come, marveling at the technological rollercoaster you’ve survived, and chuckling at the days when a dial-up tone was music to your ears. That’s what comes to our minds when we consider our journey…