case study: Hastings Fiber Glass Products
Relationship | Strategy | Results
Meet Hastings.
Hastings Fiber Glass Products (Hastings) is a family-owned supplier of hotline tools and equipment whose products are used by lineworkers and utility professionals worldwide. As originators of the Tel-O-Pole® telescoping hot stick and many other patented products, the company’s ultimate goal is to keep end users safe by providing trustworthy products.
Relationship
Partnering with LKF since 1995, Hastings is one of LKF’s longest-running clients. Our longevity includes watching the company grow, welcoming new members of the family line and external key players to the business, expanding to a larger location, and increasing its market share.
In all our projects for Hastings — from website design, public relations, and ad development and placement to sales portals and catalogs, tradeshow support, and content strategy — we emphasize the uncompromising quality of their products backed by equally innovative marketing strategies. In-person events, hiring campaigns, and the occasional cheeky door hanger also feature the company’s ability to have fun while leading its industry.
Services Provided
Marketing plans, competitive analysis, brand support, new product campaign planning, market research, content marketing plans, sales channel consulting, brand messaging, corporate identity, style guide, signage & banners, tradeshow booth, public relations, press releases & media alerts, media planning & placement, trade show materials, signage, printed collateral, ad design, copywriting, digital marketing, web design & development services
Strategy
Website Design & Maintenance
LKF has provided ongoing technical strategy and support for Hastings’ website by enhancing its functionality, security, and accessibility. The most recent iteration is a high-performing digital catalog and resource-rich tool that drives engagement and supports long-term user growth, including more than 181,000 sessions and 585,000 pageviews since its launch.
Media Buying, Ad Placement & Reporting
Turning strategy into action, we manage Hastings’ recurring print and digital ad campaigns by handling research, design, copywriting, placement, vendor coordination, and performance reporting.
Catalog Refreshes & Maintenance
With decades of experience and a passion for innovation, Hastings’ offerings continually expand and evolve. In addition to sending media releases and social content for product rollouts and updates, LKF maintains the company’s interactive online catalog to ensure the 900+ pages and hundreds of products accurately and fully represent Hastings’ comprehensive product line and expertise.
Videography
Utilizing our in-house videography and drone capabilities, LKF concepted, filmed, and produced a powerful anthem video for Hastings. The final piece captures the brand’s four-generation history, craftsmanship and manufacturing excellence, and ongoing commitment to keeping lineworkers safe on the job while showcasing the company’s brand and personality. LKF has also created many product and distributor testimonial videos for Hastings.
Brand Portal Development
LKF developed a custom online brand portal for Hastings. A Brand Portal gives partners and distributors easy access to approved logos, content, and marketing resources.
Results
GROWTH
Achieved record-high sales growth in 2025
MILLION
TOTAL PAGE VIEWS SINCE 2023
INCREASE
in overall social media engagement since 2022
Testimonial
“We have a highly effective media plan thanks to the team at LKF Marketing!
“We had been doing in-house marketing for several years without really knowing how effective our efforts were. We decided it was time to take it to the next level and talked to some marketing firms. We chose LKF Marketing and have been pleased with the results over the last 30+ years. We started getting quarterly reporting showing how effective our ad campaigns were and which publications and websites were working as well as which were not effective. They also are able to secure much better placements in the media than we ever could. Today, we have a highly effective media plan thanks to the team at LKF Marketing!”
Dave Baum, CEO at Hastings
Ready to build a marketing strategy that drives results?
Let’s become holistic partners!
Ready to build a marketing strategy that drives results?
Let’s become holistic partners!