case study: Wightman
Relationship | Strategy | Results
Meet Wightman.
Serving the Great Lakes region since 1946, Wightman is a full-service consulting firm with a dynamic team of more than 200 professionals. The company partners with government, commercial, educational, and energy organizations to offer architecture, civil engineering, and surveying expertise as well as specialty services including GIS, interior design, and reality capture.
Relationship
Wightman’s partnership with LKF began in 2019 with the initial goal of redeveloping its website and producing a corporate brochure. Operating as an extension of the company’s internal marketing team, LKF assists Wightman with media placement, public relations, acquisition planning and alignment, tailored database management and automation, and content creation and management.
From the start, our partnership has reflected shared values as Wightman’s belief that “It’s All About People” aligns naturally with LKF’s culture of family, collaboration, and doing whatever it takes for our clients and each other. Together, both organizations have grown and celebrated shared wins, including a Silver Davey Award and a Silver W3 Award for the Wightman website.
Services Provided
Marketing plans, competitive analysis, brand support, merger & acquisitions brand support, market research, public relations strategy, content marketing plans, corporate identity, style guide, press releases & media alerts, media planning & placement, trade show materials, signage, printed collateral, ad design, copywriting, digital marketing, web design & development services
Strategy
Website Development
LKF designed Wightman’s award-winning website to showcase its multidisciplinary expertise and people-first brand. Featuring interactive service pages, project galleries, and bid tools, the site highlights Wightman’s qualifications, character, and commitment to client-focused engineering, architecture, and environmental solutions. Built to grow with Wightman, the site is easily updated to add new team members and locations.
Video Production
Video has become a key part of Wightman’s marketing strategy, helping tell the firm’s story through engaging content. LKF partners with Wightman from concept to completion — developing storyboards, coordinating production, filming, editing, and creating videos that showcase the firm’s people, culture, expertise, and impact.
From employee spotlights and service showcases to core values videos, annual recap videos, and brand storytelling pieces like “It’s All About People,” each video is designed to strengthen Wightman’s brand, highlight its diverse range of capabilities, support recruiting efforts, and connect with clients across digital platforms.
Media Placement & Ad Development
LKF has managed Wightman’s annual media strategy since 2022, creating integrated campaigns that build brand awareness across Michigan, as well as Indiana and Ohio. From media research and planning to ad design, vendor management, placement, and reporting, we oversee every stage of execution to ensure each campaign reaches the right audiences.
Corporate Brochure Creation
After carefully considering all of the ways Wightman serves its clients and the communities it works within, we created a corporate brochure that captures the firm’s expertise, culture, and multidisciplinary capabilities. Reflecting Wightman’s brand and values, the piece provides a lasting, high-level overview that continues to engage target audiences, repeat clients, and prospective partners alike.
Mergers & Acquisitions Strategy
Wightman continues to grow through the acquisition of like-minded firms that share its values of integrity, expertise, and people-first culture. LKF supports these efforts through internal communications, external PR, branding integration, and website updates that honor each company’s history while uniting teams and clients under the Wightman brand with transparency and respect.
Results
INCREASE
in web traffic each year since LKF redesigned its website, with more than 1,200 contact forms being submitted annually
PRINT & DIGITAL
readers, COMBINED, reached with a comprehensive media plan spanning Michigan and Indiana markets
VIEWERS
reached with quarterly service highlights and monthly employee spotlight videos
Testimonial
“Working with LKF has always been a positive experience!
“They think outside the box while tailoring all materials to the Wightman brand. I’ve been thoroughly impressed with the quality of video work, advertising, and website design since beginning our partnership. Wightman’s online traction has improved, and we’re more connected with our clients as a result. I look forward to continuing to work with LKF and seeing what more we can accomplish together!”
Nicollette Cardwell, Director of Marketing at Wightman
Ready to build a marketing strategy that drives results?
Let’s become holistic partners!
Ready to build a marketing strategy that drives results?
Let’s become holistic partners!