By Client Services Director & Media Planner Martha Nicholson and Account Coordinator Hailey Hornberger Paid media has never been more complex. More channels. More data. More pressure to prove results. And somehow… less patience for getting it wrong. For many organizations, the instinct is to bring media planning and buying in-house or go straight to…

By CEO & President Heather Isch Each year, January invites a fresh outlook. It is a season for do-overs and new beginnings. However, in our eagerness to move forward, we sometimes forget to take a few minutes to consider what we actually accomplished in the prior year professionally, personally, and spiritually. We are so driven to…

By Web Developer & Security Officer Jeremy Conley When you land on a website, what you see is only half the story. Sleek layouts, smooth navigation, sharp branding—all of that is important. But what most people never see is the hidden work that keeps a site alive and well. And since it’s October, let’s call it…

By Vice President & Integrator Sarah Morgan and Account Manager & Statistic Analysis Reporting Specialist Jeff Schwartz AI is having a moment, and by “moment,” we mean it’s barreling through industries like the internet did in the early 2000s. From content and image generation to predictive analytics and writing your out-of-office email (shoutout to the robots who love…

By Account Coordinator Lucy Wilde A lot of businesses dive into content marketing headfirst, only to belly flop. They crank out blogs, try out a few videos, and then wonder why their leads aren’t pouring in. Here’s the hard truth—if you’re only using one or two content types, you’re leaving money on the table! Different Content…

By CEO/President Heather Isch January is a time for fresh starts and big dreams. Many of us set New Year’s resolutions, aiming to change our lives for the better. Yet, according to research, less than 9% of people stick to their resolutions, with most falling off track by mid-February. It’s not surprising; resolutions often lack the structure…

By Martha Nicholson As we wrap up our 35th-anniversary celebration, we reflect on a marketing world that’s evolving faster than ever. Yet through it all, LKF Marketing’s core values stand the test of time—Be Honest, Have Fun, Be Smart, Do Whatever It Takes, and Contribute to Family. These have been our compass, guiding us and our clients through changing trends and driving…

By Sara Ramaker What was your go-to outfit in 2010 and, more importantly, what did you post about on social media back then? If you’re not cringing in self-reflection, allow me to humiliate myself for the sake of professional soul-bearing. While I don’t know the answer to those questions, I am happy to report that my…

By Lisa Moore and Sarah Morgan When celebrating a milestone such as 35 years in business, it gets you looking back at how far you’ve come, marveling at the technological rollercoaster you’ve survived, and chuckling at the days when a dial-up tone was music to your ears. That’s what comes to our minds when we consider our journey…

By Heather Isch In 1989 George H.W. Bush was president, Salvador Dali died, the Berlin Wall came down, the World Wide Web was born, the Cold War was declared over, Madonna’s “Like a Prayer” was featured on a Pepsi commercial, and two guys named Charlie King and Brad Lawton started an advertising agency in Kalamazoo, Michigan. The…