News
Looking for the latest news from LKF Marketing?
Well, you’ve found it! Below you’ll find Industry Insights and press releases from LKF Marketing co-mingled! Dive in to get to know us a bit better and contact us to learn more.
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Content Marketing – and Content Marketers Themselves – have Evolved Since 2010
By Sara Ramaker What was your go-to outfit in 2010 and, more importantly, what did you post about on social media back then? If you’re not cringing in self-reflection, allow me to humiliate myself for the sake of professional soul-bearing. While I don’t know the answer to those questions, I am happy to report that my…
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Hailey Hornberger Joins LKF Marketing as Account Coordinator
KALAMAZOO, Mich.—LKF Marketing recently welcomed Hailey Hornberger to the role of Account Coordinator. In this role, Hornberger assists Account Executives and Account Managers with project management and client services including content writing and editing, client interaction, and analytics reporting. A 2024 graduate of Western Michigan University, Hornberger earned a bachelor’s degree in marketing. Before joining…
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LKF Marketing and Web Development: From Simple Beginnings to Cutting-Edge Innovations
By Lisa Moore and Sarah Morgan When celebrating a milestone such as 35 years in business, it gets you looking back at how far you’ve come, marveling at the technological rollercoaster you’ve survived, and chuckling at the days when a dial-up tone was music to your ears. That’s what comes to our minds when we consider our journey…
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Sarah Lotz Joins LKF Marketing as Production Artist
KALAMAZOO, Mich.—LKF Marketing, in its ongoing commitment to serving clients’ evolving needs, has welcomed Sarah Lotz as its newest Production Artist. In this role, Lotz executes production art and design, writes project specifications and quotes, and manages vendors and project delivery. Lotz earned a bachelor’s degree in Graphic Design from Savannah College of Art and…
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35 Years of Intelligent Marketing Solutions… Plus a Big Announcement!
By Heather Isch In 1989 George H.W. Bush was president, Salvador Dali died, the Berlin Wall came down, the World Wide Web was born, the Cold War was declared over, Madonna’s “Like a Prayer” was featured on a Pepsi commercial, and two guys named Charlie King and Brad Lawton started an advertising agency in Kalamazoo, Michigan. The…
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Ally Cole Joins LKF Marketing as Social Media Coordinator
KALAMAZOO, Mich.—LKF Marketing recently hired Ally Cole for its newly created Social Media Coordinator position. She brings 2 years of social media and advertising experience to the Kalamazoo-based agency. As Social Media Coordinator, Cole plans and develops social media content while managing the platforms for a variety of clients under the guidance of LKF’s social…
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Print Is Not Dead… It’s Just Taken a New Direction
By Teri Williams Print is not dead… It has just taken a new direction. Well, maybe not new, just evolved. Even with newspapers and magazines folding up shop left and right (no pun intended), who would have imagined that print would be in this situation? Douglas Engelbart did. Back in 1968, the architect behind the computer mouse…