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Websites speak volumes, but Fibers' old website wasn't telling the full story.

Fibers of Kalamazoo (Fibers) tapped LKF Marketing for help in overhauling its online presence. After nearly 40 years in business, Fibers' product offerings and commitment to customer service have grown exponentially yet its previous website lacked detail and functionality.

We worked with Fibers to organize it's vast product offerings into categories, photograph representative items in Fibers' expansive warehouse, and write web content that accurately described each categories' offerings and top brands. With products ranging from rock salt to bubble wrap, photos and images were necessary to convey the depth of Fibers' offerings.

In order to adequately convey the company's and individual staff member's commitment to customer service, LKF conducted one-on-one interviews. Knowing our clients and their culture makes crafting personalized bios and general web content more engaging and representative.

The message and images are supported by strong design and functionality. As a result, the website is as accessible as it is informative.

Services Provided

Account service, competitive analysis, content strategy, copywriting, graphic design, hosting, photography, programming, search engine optimization, strategic planning, usability and accessibility analysis, website architecture planning, website maintenance and reporting

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Fibers of Kalamazoo Work

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  • Fibers of Kalamazoo logo
  • Fibers of Kalamazoo brochure
  • Fibers of Kalamazoo vehicle graphics
  • Fibers of Kalamazoo website
  • Fibers of Kalamazoo collateral materials

Digital Work

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